The market size of
the online shopping is expanding steadily and further technological innovation can
help expand online shopping more and more in the future. Online shopping does not require having a brick and mortar shop,
so there is no complicated procedure and can be opening without investing a lot
of cost. Furthermore, an online shop does not spend as much money on expenses;
so as a result, the buyer is able to buy products at a reasonable price.
One of my favorite online companies is called Zappos .com, which
is mainly selling shoes and clothing. The
founder of Zappos.com is Nick Swinmum who was looking for his pair of athletic
shoes in a mall and could not find shoes. This was his inspiration and an
opportunity to opening his online store. [1]Zappo.com founded in 1999, the company has grown rapidly in short time. Advertising costs were minimal, and the company grew mostly by word of mouth. In 2008, Zappos hit $1 billion in annual sales, two years earlier than expected (one year later, they fulfilled their other long-term goal, debuting at No. 23 on Fortune’s Top 100 Companies to Work For)[2] The company provide excellent customer service and also shipping and handling is very fast. Zappo.com has unique company policy. I watched company demonstration clip on you tube and looks very fun and creative work environment. This is one of the successful online businesses.
Online shopping is very convenient but buyers always have to be careful about Identity thefts. There is a lot of information about safety tips on web. Buyer has to choose a store with good reviews. That is very helpful to select a shop. Don’t judge the business by its website. Make sure the site has a physical address and a working phone number.[3] When a customer enters personal information and credit card number, they have to always check whether the website is encrypted or not.
Last year, I bought some products from a well-known
company but debited from an unknown shop for 2 months. The amount was only
$39.99 and did not realize it even I usually review a credit card bill. I
called a credit company and explained about the strange unknown shop. They said
this company was scam and located in somewhere in Caribbean. My personal
information was stolen.
I always careful when I do online shopping
and apply safety tips. However, in addition to these safety tips, users can
install web browsers. There is security web browser such as Internet
Explorer 9. Tracking
Protection in Internet Explorer 9 helps to protect your privacy from
third-party online trackers. Helps protect against cross-site scripting
attacks. Cybercriminals
look for vulnerabilities in website code so that they can insert malicious
scripts which gather private information about site visitors. [4] Firefox5,
Google chrome 12, Opera 11, RockMelt, these are also safety web browsers. Most websites describe product’s pros and
cons. Users can research products and choose a suitable web browser. I see many
products are able to download from web sites with no cost.
In my conclusion, technology is keep
evolving and improving. Most large online corporations are inventing new ways to make fraud more
difficult. [5] In future, more people
will be used advanced technology easily and effectively. I believe that number
of online shopping sites and users will increased and get more popular; it will
keep growing.
[1] http://money.cnn.com/2012/09/04/smallbusiness/zappos-swinmurn.fortune/index.html
[2] http://en.wikipedia.org/wiki/Zappos.com
[3] http://www.fbi.gov/news/stories/2005/november/online_shoptips112805
[5] https://en.wikipedia.org/wiki/Online_shopping#Fraud_and_security_concernsincreased.
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