Social network
companies such as Facebook, MySpace and Twitter are an extension of the real
world. People’s comment affects the decision of the things of others. If a
person who has many followers and strong influence to others, it can make a
strong contribution to business. The most significant feature of social network
is the information that is available to others in real time.
Let
think about the fashion industry.
Fashion industry is being influenced by the trends. Also, the timing to sale
clothes is very important and related to sales. So Using social media monitoring company such
as Radian6, Visible
Technologies, Sysomos will
be alerted immediately when people say good and bad things about products. So a
company is able to figure out what market needs. Then according to opinions, company
created or modifies products in future.
Therefore, if a person,
who has many followers and credit, leaves good comments about a product, it
will be great influence to others. Instead
of contacting many people, a company only contact to key users who have a
strong influence of social networks. This saves advertising costs instead of
using TV commercial or hires famous people to endorse products.
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